After years of assisting businesses with multiple physical locations to attract customers to their stores through online display advertising, we noticed a problem. Many clients needed to achieve optimal results with their advertising efforts. As a company that prioritises customer outcomes, we became frustrated. What was causing this? We embarked on a journey to find out.

Our conclusion? For most businesses, the problem stems from the fundamentals of their online presence. It all comes down to listing all business locations in search engines. To ensure your customers always have, for example, access to accurate opening hours, clear directions and the right keywords that show you’re a pharmacy or sports store.

When your company achieves a strong listing ranking in the search engines, your other marketing efforts become significantly more effective, leading to substantial time and cost savings. Google rewards you for keeping your business information up-to-date by ranking your business higher and lowering your ad spend.

Then, you can start (optimising) your search engine advertising, social media advertising, online display advertising and digital out-of-home marketing.

That conclusion was the start of a new journey for Adcombi. We realised we had to accommodate our clients, ensure their marketing funnel was solid from the beginning, and then help them optimise the rest of their online marketing funnel.