Introducing the brand
Next to the catering industry (Heineken case 1) Heineken is a huge brand in foot retail as well. Heineken brands and products are well represented in every supermarket in the Netherlands.
What is the challenge?
Every week offers of Heineken products are in place in different supermarkets. Heineken has the challenge to run custom campaigns around the individual stores to promote these offers. Normally a lot of manual work.
The Adcombi solution
Every week Heineken hands over a list with supermarkets where Heineken products are in offer the week after. With our Multi Advertising technology we manage to run a large number of custom Heineken campaigns around the participating supermarkets in that specific week. We run hyperlocal campaigns in small regions around the stores.
Our tooling offers Heineken the solution they are looking for; the full automation of a large number of custom campaigns.