Introducing the Brand
DTC Media is the predominant full service marketing agency for automotive dealers in the Netherlands. With a team of over 60 experts and a significant track record in dealer communication, DTC is a perfect fit for any automotive dealer group.
What was the challenge?
Everyone knows how popular and effective video advertising can be. However, it is remarkable that video hasn’t really been used to reach local audiences with personalized messages. It has always proven difficult for automotive dealers to make use of video as a channel through which they can reach their local audiences. This is mainly due to the dealers’ lack of financial resources to create and disseminate specific content for themselves. Car brands on the other hand, often have video content that in turn is unsuited for local purposes. This was also the case with Opel, who were actively looking for a way to use national video content on a local level.
The Adcombi Solution
By adding video advertising to its arsenal and integrating it with its proprietary local advertising technology, the fast-growing scale-up has positioned itself as a frontrunner by anticipating two major trends within the digital ad market: the increasing demand of advertisers to show relevant ads to consumers and the ever-increasing popularity of video advertising.
Together with Adcombi, DTC Media has been able to provide Opel with an innovative solution to run video campaigns for its local dealers. Thomas Visser, Consultant DTC Media: “We service the majority of automotive dealers in the Netherlands and advise them on how to use their online advertising budget. Local awareness is an absolute must-have for them. Personalised ads are more relevant and show an increase in performance when it comes to approaching potential clients. Together with Adcombi, we have been able to show the value of local advertising for our customers for quite some time now. The fact that we can now add dynamic video to Opel’s marketing strategy for local dealers is very cool!”