About Sportvisserij Nederland (VISpas)
Sportvisserij Nederland promotes sport fishing opportunities in the Netherlands, so that all affiliated sport fishermen can fish nationally in as much as possible fishing water brought in by members or associations. To achieve this, Sportvisserij Nederland is issuing the VISpas.
The VISpas must be purchased every year by those who want to fish in the Netherlands. In cooperation with CMCG (Cross Media Communicatie Groep) we had the objective to stimulate the sales of the VISpas and raise awareness about the importance of the VISpas within the target audience.
Together with CMCG, we had to look for the right settings to reach the target audience in order to stimulate the sale of the VISpas. The main KPI was to sell as many passes as possible, so a low eCPA was essential for the success of this campaign.
We started the campaign with multiple strategies and banner creations to find out which strategy worked out best for Sportvisserij Nederland. After a month of testing, we continued with the best performing strategy and banner creations for the remainder of the campaign.
We reached our joint goals to stimulate the sales of the VISpas by generating a lot of conversions. Besides this, we served a lot of ads within the target audience to raise awareness about the importance of the VISpas.