Woodvision manufactures and distributes timber and garden houses. It comprises 2 leading brands, Woodvision and Hillhout. For both brands, sales channels are exclusively through independent dealers in the Netherlands and Belgium.
In the fall of 2019, Woodvision offers a special deal on one of their product lines, the Douglas garden houses. This offer needs to be communicated on a large scale, while simultaneously referring to their local dealers, since this is the only possible sales channel. The goal of the campaign is to generate as much leads as possible and increase dealer participation.
Since Woodvision does not have a direct sales channel, leads have to be referred to their nearest dealer. However, not every participating dealer has a suitable landing page to keep sight on potential leads. Secondly, facilitating local campaigns for all participating dealers is a lot of manual, costly work.
Firstly, together with Pionect, Woodvision created local landing pages for every participating dealer, optimizing the conversion path (examples 1, 2 and 3) and allowing Woodvision to keep track of potential leads. Adcombi then automatically generated combined display and Facebook campaigns for all 68 participating dealers using Multi Advertising. Every dealer received his or her own dedicated service area, allocated budget, personalized ad and personalized landing page.
With the combined media efforts, approximately 90 leads were generated. In addition, some of the participating dealers indicated they had potential clients in their showroom who recognized them from their personalized ad. Furthermore, dealer participation increased with a number of dealers co-investing in their own local campaign. In conclusion, Woodvision ran a campaign gaining multiple results: generating large scale awareness for their offer, generating almost a hundred leads and servicing their local dealers. All at the same time.