Managing and activating large amounts of regional and local programmatic campaigns can be quite a drag. Multi-advertising by Adcombi helps campaign managers save up to 80% of the repetitive and often tedious campaign work involved. Let us unveil just a little of our magic.
As you may remember from our previous blog, multi-advertising is all about effortlessly activating, managing, monitoring and reporting on large amounts of regional and local programmatic campaigns at scale for multi-store companies. In order to set up location-specific online local campaigns, at least three elements must be taken into consideration. First you need the individual message each dealer wants to get across in terms of product offering, discounts, opening hours or a local event, to name a few. Secondly, the respective geographical advertising areas must be determined. Their character may vary significantly depending on whether a dealer is located in a city or a less densely populated area.
Thirdly, individual budgets need to be defined per location and monitored. It doesn’t take a genius to see that tailoring these individual requirements for regional campaigns can easily turn into a real marathon. Without multi-advertising, you’re looking at often hundreds of individual campaigns that need to be set up with all their detailed settings. Because only with the freedom to create complex demand strategies, so-called bidding strategies, a programmatic campaign, even for the rather small individual location budgets, is target-oriented. To solve this problem, we have created a way to attach bidding strategies to each location automatically with our SaaS tool AdActivate.
As the banners in turn contain both static and dynamic variables for every location, we have subsequently automated banner design as well. After all, campaign results also need to be monitored and acted upon. Since DSPs generally have a hard time dealing with large numbers of line items, we have developed a user-friendly monitoring tool called AdStats. AdStats offers an aggregated overview of all individual campaigns showing campaign results balanced against any KPI a client has defined, such as CTR (Click Through Rate), Viewability or Footfall Measurement.
Our extensive filtering system then helps you identify what line items and/or campaigns need to be optimized. Knowing all this, it won’t come as a surprise that we have also replaced the labor-intensive hassle with Excel documents and the associated manual work by a reporting tool that enables you to generate hundreds of PDFs that can even be easily customized to your liking. Has the skepticism, mentioned at the beginning of this article, been resolved somewhat? You are welcome to see AdActivate, AdStats, the automation processes and the enormous potential for saving resources for yourself. Contact us and simply try out the tool!